Abstract: Ecological problems and the sustained development of economy and society are important problems which must be solved by human society in the 21th century.This paper believes that green marketing is an objective demand of the coordination between global environment and social economy,and it is an inevitable choice to realize the sustained development,and analyses difficulties in the implementation of green marketing in our country. Therefore,so as to solve the problem,strong measures from macro society to micro enterprises must be taken to promote the implementation of green marketing and meet the challenges of the green age.