中美体育产业比较研究

    Comparative Study of Sino-US Sports Industries

    • 摘要: 通过文献查阅和类比分析,对中美体育消费业、体育健身业、职业体育竞赛业、体育用品业、体育经纪业等进行比较研究,认为由于历史、社会、国民收入及消费意识等方面的原因,我国的体育产业同美国相比,有较大差距,目前我国的体育产业还处于初级发展阶段。但是,我国体育产业的发展蕴涵着巨大的发展潜力。

       

      Abstract: Based on some documents and logical analysis,the author carries on a comparative study on Sino-US sports industries,including sports consumption,sports body-building,professional athletic competition,sports goods,sports brokerage,etc.The study shows that Chinese sports industry has a bigger gap with USA and is still at a primary stage of development at present.However,Chinese sports industry contains enormous development potentiality.

       

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