Research on Henan Province Time-honored Brand Development
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摘要: 早在远古时代，河南省就出现了老字号的雏形。河南老字号在春秋战国至隋朝时期孕育并缓慢发展，在唐宋元明清时期，出现长达千年的繁荣，建国后经历了大的衰退。目前，河南省中华老字号与发达地区相比发展明显落后。中华老字号在省内的地域分布和产业分布都很不平衡。传承和发展老字号，应从两个方面做起：政府要转变观念，发动一切社会力量传承和保护老字号；老字号企业要有创新意识和品牌意识，主动学习进步，适应社会发展需要。Abstract: In the ancient times, the rudiment of the time-honored brand had already appeared in Henan province. Henan time-honored brand appeared and developed slowly during the Spring and Autumn Periods and Sui dynasty, and it reached a long-term of thousands of years’ prosperous in the Tang and Song dynasties to Ming and Qing dynasty, and it experienced a great recession after the founding of the country.Now, compared with the developed areas’brands, the development of Henan time-honored brand obviously fall behind with them. The area and industrial distribution of China time-honored brands in province is very uneven. It should start from two aspects to inherit and develop the time-honored brand: the government should change concept, encourage all social forces to inherit and protect the time-honored brand; the time-honored brand enterprise should cultivate innovation consciousness and brand consciousness, take the initiative, adapt the society development need.
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