Abstract: A Valediction: Forbidding Mourning is the classical love poem in the terms of use of conceit written in 17th century by the famous British poet John Donne. The paper analyzes the poem’s creating background as well as artistic features and time implication of conceit, deals with conceit in three perspectives: love is beyond death, which can overlook the departure; love is harder than gold, which can stand the test; love is like a compass, which cannot separate from each other.