试论企业核心竞争力及其培育途径

    On Enterprise Core Competitive Power and Its Cultivation Approaches

    • 摘要: 企业核心竞争力是指企业独具的、支撑企业可持续发展的能力,具有价值性、独特性、相融性和渐进性4个特性。企业核心竞争力的主要内容包括具备创新能力的人才、拥有核心技术、独特的管理模式、专有的品牌形象、有特色的企业文化等。企业核心竞争力的培育途径是培养和提高企业家素质,选拔和培养有技术、懂管理的复合型人才,培养企业的核心技术能力,形成有特色的管理模式,实施名牌战略、打造品牌,培育先进的企业文化。

       

      Abstract: The enterprises' core competitive power is the enterprise' own unique ability and supports its development sustainably. It has a clear concept and significant features, such as valuable, unique, blending and gradual. The main content of the enterprises' core competitive power including innovative talents, core technology, unique management modes, proprietary brand image, distinctive enterprise culture and so on. The cultivating method of enterprises' core competitive power is to cultivate and improve the quality of the entrepreneurs, select and train interdisciplinary talents with technical management, foster the core technical ability, so as to form a distinctive management pattern, implement the strategy of famous brand, build brands and cultivate advanced enterprise culture.

       

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