Abstract: Based on the value orientation of new liberal arts construction, the popularization proposition of Marxism needs to strengthen the concept of cultivating people with morality, to reflect the theoretical foundation of social reality, to take the mode of thinking as the key point of cultivation. As an important ground for cultivating effective builders and reliable successors of socialism with Chinese characteristics,colleges and universities have specific logic follows to promote the popularization of Marxism. On the level of value thinking, “wisdom” and “Be moral” complement each other; On the level of value relationship,“subject” and “object” develop towards each other; On the value of deduction level, “keeping right” and“innovation” are unified; On the level of value orientation, “Be free” transform to “act-by-oneself”. This is not only conducive to the new people cultivation in the new era, but also conducive to the realization of the vision of a better life.