Abstract: The rich ideological connotation of Nanyin music is helpful to improve the ideological realm and moral accomplishment of college and university students. In view of the realistic dilemma to promote Nanyin music of colleges and universities in Quanzhou, it puts forward to expand the channels of inheritance by using new media platforms. In order to promote the inheritance and development of Nanyin music of colleges and universities in Quanzhou, we should develop college network learning resource centers, build college micro-culture platforms, make micro-movie, construct digital museums, and integrate VR technology, carry out network broadcast, develop APP and so on.