Abstract: Based on the culture construction current situation of “Double-High” college and the good opportunity of culture self-confidence cultivation, it makes a culture analysis of the challenges faced by the“Double-High” college construction, expounds the unique value of culture self-confidence to the “Double-High” college construction. It explores the construction strategy of culture higher vocational education based on the “Double-High” college construction, promotes the promotion of the college culture soft power, lays the foundation for “Double-High” college construction of “leading the reform, supporting the development,being the Chinese characteristics, being the World Standard”.