FAN Qing. Thoughts on Management And Administration Directions of Media Advertisement Companies[J]. Journal of Yellow River Conservancy Technical Institute, 2001, 13(2): 62-63. DOI: 10.13681/j.cnki.cn41-1282/tv.2001.02.022
    Citation: FAN Qing. Thoughts on Management And Administration Directions of Media Advertisement Companies[J]. Journal of Yellow River Conservancy Technical Institute, 2001, 13(2): 62-63. DOI: 10.13681/j.cnki.cn41-1282/tv.2001.02.022

    Thoughts on Management And Administration Directions of Media Advertisement Companies

    • Under the pressures of market competition,the resource life cycle of media advertisement companies becomes shorter because of low barriers in the line.It has become a problem worth thinking deeply how to maintain and use the advantage of media advertisement companies.The article provides thoughts on how to get short term,mid term and long term profits by using resources so as to have a permanent development and how to manage and administer media advertisement companies.
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