logo
  • Excellent Science and Technology Journals in Chinese Universities
  • Chinese University Characteristic Science and Technology Journals
  • Chinese Core Journals (Selection) Database includes journals
  • Expanded Journal of Chinese AMI Comprehensive Evaluation Vocational College
  • RCCSE Core Journal of Vocational and Technical Colleges
ZHANG Tai-hai. Several Problems in the Implementation of Green Marketing in China[J]. Journal of Yellow River Conservancy Technical Institute, 2002, 14(2): 92-95. DOI: 10.13681/j.cnki.cn41-1282/tv.2002.02.036
Citation: ZHANG Tai-hai. Several Problems in the Implementation of Green Marketing in China[J]. Journal of Yellow River Conservancy Technical Institute, 2002, 14(2): 92-95. DOI: 10.13681/j.cnki.cn41-1282/tv.2002.02.036

Several Problems in the Implementation of Green Marketing in China

More Information
  • Received Date: December 11, 2001
  • Ecological problems and the sustained development of economy and society are important problems which must be solved by human society in the 21th century.This paper believes that green marketing is an objective demand of the coordination between global environment and social economy,and it is an inevitable choice to realize the sustained development,and analyses difficulties in the implementation of green marketing in our country. Therefore,so as to solve the problem,strong measures from macro society to micro enterprises must be taken to promote the implementation of green marketing and meet the challenges of the green age.
  • [1]
    陶承德.可持续发展论[M].九州图书出版社,1998.
    [2]
    徐沛林.市场营销新潮流[M].中国经济出版社,2000.
    [3]
    胡娅梅.中国的绿色营销现状分析[J].经济体制改革,2001,(2).
    [4]
    龚江南.WTO的环保条款对我国企业的影响及其对策[J].经济师,2001,(9).
    [5]
    漆雁斌.绿色导向:企业管理新理念[J].中外管理导报,2001,(7).
    [6]
    刘承伟.绿色管理:21世纪企业管理研究的新领域[J].齐鲁学刊,2001,(4).

Catalog

    Article views (13) PDF downloads (0) Cited by()

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return