Research on Henan Province Time-honored Brand Development

In the ancient times, the rudiment of the time-honored brand had already appeared in Henan province. Henan time-honored brand appeared and developed slowly during the Spring and Autumn Periods and Sui dynasty, and it reached a long-term of thousands of years’ prosperous in the Tang and Song dynasties to Ming and Qing dynasty, and it experienced a great recession after the founding of the country.Now, compared with the developed areas’brands, the development of Henan time-honored brand obviously fall behind with them. The area and industrial distribution of China time-honored brands in province is very uneven. It should start from two aspects to inherit and develop the time-honored brand: the government should change concept, encourage all social forces to inherit and protect the time-honored brand; the time-honored brand enterprise should cultivate innovation consciousness and brand consciousness, take the initiative, adapt the society development need.