Research on Zhengzhou's Soft Power Construction Based on Resource Endowment and Behavior Capacity

Using the theory of resource endowment and behavior ability to analyze, it can be seen that the advantages of Zhengzhou's soft power construction mainly includes the following aspects:sustained and rapid economic growth and regional advantages lay the foundation for Zhengzhou soft power construction, policy advantage of Central Plains economic zone provides an important opportunity for Zhengzhou's soft power construction, profound culture of ancient capital builds the core of cultural resources in Zhengzhou's soft power construction, rich human resources provides intelligence and human support for Zhengzhou's soft power construction.But at the same time it still has several aspects of constraint factors:the body function of the government-led and social participation is not effective, independent innovation ability is relatively low, reputation and image communication is passive and weakness, unbalance development characteristics, and external risk is increasing.The path of the soft power construction of Zhengzhou is:mining and gathered the culture essence to develop the cultural industry; the transformation of government function and promotion of system innovation; vigorously develop science and education to improve the innovation ability of the city; expanding external propaganda, shaping a good city image; intensify environmental renovation to construct the ecological civilization city.